New video for Rick Astley in an amazing campaign that goes LIVE today
WALNUT CREEK, Calif., Oga. 30, 2022 /PRNewswire/ — CSAA Insurance Group’s latest campaign is a 1980s British legend Rick Astley, like everything else that the singer has done so well, has been very successful. After the start August 15th, the campaign went viral, reaching 2.5 million views in just a few days with the numbers continuing to grow. And, the campaign is not over yet, with the release today of a new 30 seconds movie.
The new video has a fun twist on Rick “Rickrolling” himself, plus, a few “inside” moments especially for fans of the music video. For example, the date on Rick’s phone is July 27 and time counts 7:27 p.m: July 27 and the anniversary of the artist’s song, “Never Gonna Give You Up.”
One of the most important factors in the success of the campaign has been the release of the latest version of the Biography of Rick Astley the famous 1987 song “I Won’t Let You Go.” The new video – which has gained almost 3 million views on YouTube and over 6 million views on TikTok so far – pays tribute to the pioneers while spreading the good news of InsurAAance – insurance that never gives up!
In addition to the video, the secret QR codes are included Biography of Rick Astley iconic hair, spread across the country on television, billboards, walls, and stadiums. They will also appear on the air via on-air advertising, and each one contributes their knowledge Rick Astley scene: “Rickroll.” Anyone can check the code and see for themselves the recreated music video.
“We are very happy with the way people are reacting to this campaign,” he said Linda Goldstein, vice president, Customer Experience & Marketing, CSAA Insurance Group. “Work is a myth like Rick Astley it has been an amazing experience. Through his expertise, we are reaching customers – new and emerging – in ways we never imagined.”
The campaign, the brainchild of Deloitte Digital, was revived in part through marketing efforts led by Joseph Kahn, winner of multiple Grammys, MTV VMAs, Clios, and Emmys. Deloitte Digital’s extensive expertise in the insurance industry, as well as its deep capabilities in design, data and technology, allow it to take a creative approach to advertising and launch new platforms for all clients.
Stanton, an award-winning Public Relations firm located in new York and Californiamanaged to publicize the campaign, which has so far helped get more media outlets involved United States, attracting the attention of hundreds of millions of consumers. The most interesting thing is that this project has reached more than 2.2 billion people around the world.
About CSAA Insurance Group
CSAA Insurance Group, AAA Insurance, provides auto, homeowners, and other insurance options to AAA members through AAA affiliates in 23 states and District of Columbia. Founded in 1914, the company has been rated “A” or better by AM Best for more than 90 years and is one of the world’s top home casualty insurance companies. United States, according to the National Association of Insurance Commissioners. The company has been repeatedly named one of America’s 50 most community-minded companies by Points of Light. More information is available at and on social media (Facebook, Twitter, LinkedIn).
More on Deloitte Digital
Deloitte Digital helps companies create new growth by leveraging the human experience – and connecting ideas, technology, and talent. Our mission is to create the world’s best customer-focused organizations. Together with Deloitte as a whole, we foster the connections necessary to create a better future for our clients, our culture, our nation, and our planet. Go on www.deloittedigital.com or follow Deloitte Digital on LinkedIn or Twitter for more information.
Stanton is a national full service organization with offices in new York and California focuses on B2B organizations. We provide strategic relationships and marketing communications to clients in a variety of industry sectors. At Stanton, our team of communications professionals continues to ask tough questions, challenge ideas, and deliver bold solutions that not only check the box, but produce business-changing results and improve communication. Go on www.stantonprm.com or following Stanton LinkedIn.
Media Contact: Liam CollopyExecutive Vice President, Stanton PR, [email protected]
SOURCE CSAA Insurance Group