Frankenmuth Insurance Selects BrandMuscle for Brand and Fund Management

Company Profile Brandmuscle, Inc.

Award-Winning Insurance Provider Uses BrandMuscle to Equip Local Agents with Marketing Tools for Sales and Co-op Funds, Continuing Frankenmuth’s Mission to Help Neighborhoods

CHICAGO, July 27, 2022 (GLOBE NEWSWIRE) — Frankenmuth Insurance, a highly respected, award-winning insurance provider, has selected BrandMuscle for its brand management and needs. BrandMuscle will empower Frankenmuth’s large community of independent insurance agents, across 15 counties, with a seamless, efficient way to customize, publish, and manage brand-specific marketing. As a one-stop shop, BrandMuscle’s platform will also give sponsors the ability to market Frankenmuth’s products, simplify invoicing, save time, and provide robust reporting.

Founded in 1868 as a group of neighbors who pledged to help each other in times of trouble, Frankenmuth Insurance is still located in Frankenmuth, Michigan and remains committed to providing customers with protection and peace of mind. Offering business, personal, and life insurance, as well as bonds, they have been recognized for their work with numerous awards. As they grow, they will outgrow their traditional marketing strategy and co-op marketing.

Frankenmuth’s previous practice required sponsors to manage their printed and integrated marketing materials across multiple locations. With the co-op, agents sent project information and invoices to one person via phone calls and emails, and approvals were managed through a manual, in-house system. Frankenmuth wanted to make the program more client-centered.

“We loved that BrandMuscle could provide us with a single location for product development and marketing instead of sending agents to two separate locations,” said Marcia Merando, Frankenmuth’s Director of Marketing. “Agents appreciate the availability and ease of use of the platform. They tell us, ‘The platform is simple and easy to pay back the co-op.’

BrandMuscle’s fund capacity provides a simple and accurate Frankenmuth report. Manually creating a monthly report was cumbersome and time-consuming. “Now we log into the BrandMuscle dashboard, see what was downloaded or printed – which is a statistic that wasn’t available to us before – and we can quickly see how many co-op projects and invoices have been processed,” he said. Abbe Adair, Marketing Manager. “It takes five minutes. It’s interesting. “

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More about Frankenmuth Insurance
Insurance exists to provide peace of mind, and Frankenmuth Insurance has been protecting people, families and businesses for over 150 years. We truly care about the people we serve and strive to be the insurer of choice. We work with nearly 700 independent agents to modify business, home, auto, and life insurance and surety bonds. Headquartered in Frankenmuth, Michigan, and doing business in 15 states, Frankenmuth Insurance is financially sound, with $1.8 billion in assets. The company has an AM Best rating of “A” (Excellent). For more information, please visit

About BrandMuscle
BrandMuscle is the leader in integrated local and channel marketing, serving more than 175 of the world’s top brands, with 750 professionals in five offices worldwide. BrandMuscle provides advertisers and partners with solutions, insights, and technology to deliver a unique and consistent local brand experience. The BrandMuscle Intelligent Local Marketing Platform supports and optimizes digital and physical marketing, enabling brands to acquire and retain the best customers, build loyalty, increase revenue, and maximize ROI. For more information on the BrandMuscle Tour or call (866) 464-4342.

CONTACT: Contact: Lori Alba VP of Marketing 216-454-2047