Frankenmuth Insurance Selects BrandMuscle for Brand and Fund Management

CHICAGO, July 27, 2022 (GLOBE NEWSWIRE) — Frankenmuth Insurancethe most respected, award-winning insurance provider, has chosen BrandMuscle for the management of its brand and the needs of the co-op. BrandMuscle It will empower Frankenmuth’s large insurance community, in 15 counties, with an efficient way to process, publish, and manage trade-related transactions. As a true one-stop shop, it is BrandMuscle The platform will also provide agents with easy access to Frankenmuth’s products, simplify invoicing, save time, and provide robust reporting.

It was founded in 1868 as a group of neighbors who pledged to help each other in times of trouble. Frankenmuth Insurance still in Frankenmuth, Michigan and remains committed to providing customer security and peace of mind. Offering business, personal, and life insurance, as well as bonds, they have been recognized for their work with numerous awards. As they grow, they will outgrow their traditional marketing strategy and co-op marketing.

Frankenmuth’s previous practice required sponsors to manage their printed and integrated marketing materials across multiple locations. With the co-op, agents sent project information and invoices to one person via phone calls and emails, and approvals were managed through a manual, in-house system. Frankenmuth I wanted to develop the program and make it more user-centric.

“We liked that BrandMuscle “They can give us one place to work together and do marketing instead of sending agents to two different places,” he said. Marcia Merando, Director of Marketing for Frankenmuth. “Agents appreciate the accessibility and ease of use of the platform. They tell us, ‘The platform is simple and easy to pay back the co-op.’

BrandMuscle’s investment management capabilities provide Frankenmuth simple, accurate reporting. Manually creating a monthly report was cumbersome and time-consuming. “Now we get it BrandMuscle dashboard, see the marketing materials that have been downloaded or printed – which are statistics that were not available to us before – and we can quickly see how many co-op projects and invoices have been processed,” he said. Abbe Adair, Marketing Manager. “It takes five minutes. It’s interesting. “

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About Frankenmuth Insurance
Insurance exists to provide peace of mind, and Frankenmuth Insurance has been protecting people, families and businesses for over 150 years. We truly care about the people we serve and strive to be the insurer of choice. We work with nearly 700 independent agents to modify business, home, auto, and life insurance and surety bonds. Headquarters at Frankenmuth, Michiganand doing business in 15 states, Frankenmuth Insurance it’s good economy, and $1.8 billion in goods. The company has AM Best grade “A” (Good). For more information, please visit

About BrandMuscle
BrandMuscle is the leader in integrated local and channel marketing, serving more than 175 leading global companies, with 750 professionals in five offices worldwide. BrandMuscle provides advertisers and partners with solutions, insights, and expertise to deliver a unique and consistent local brand experience. The BrandMuscle Intelligent Local Marketing Platform supports and optimizes digital and physical marketing, enabling brands to acquire and retain the best customers, build loyalty, increase revenue, and maximize ROI. To learn more about BrandMuscle journey call (866) 464-4342.


Lori Alba
VP of Marketing
[email protected]

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Source: BrandMuscle