How the Common Law helped one insurance company and its brand

“My journey has been through both the industry and the carrier side. Now I am on a new and unique journey in the world of technology as a startup that supports carriers and brokerages,” said Riviezzo.

The EVP, who began his insurance career as a broker with Marsh, is among the insurance industry leaders speaking out today on the need for corporate marketing. Women in Insurance Conference in New York. Thinking about his type that is Insurance BusinessRiviezzo embraces the Golden Rule of building customer relationships and trust.

“Brokers are very close to the customer and they deserve to be trusted. Getting someone to trust you is not something you have to think about. Trust is earned over time when you show honesty and transparency,” he added.

As part of Briza’s leadership team, Riviezzo has the entire customer lifecycle for Briza’s carriers, brokerages, and technology partners, supporting clients in decision-making throughout the organization. Prior to joining Briza in 2020, he spent over six years at AIG as director of the US client engagement practice.

“I have worked hard throughout my career to be available to my friends, colleagues, clients, and customers. I try to give more and more honesty in my work. Hopefully, when you put this in the market, it will come back to you,” he said.

For Riviezzo, transparency goes a long way in fostering trust and fostering a positive exchange between broker and client.

“I always think about how I like to be sold – through friendship, trust, long-term relationships with people I’ve done business with outside of sales,” he shared. Insurance Business.

“It’s because I’ve had such a good experience that I’m a repeat customer, and most of my experiences are tied to someone treating me the way I want to be treated.”

Building a brand as an insurance professional doesn’t just take years of hard work and guidance from those who have seen and done it. Innovation is essential to open up new opportunities, learning experiences, and networks.

“I have benefited from several mentors throughout my career who were very generous with their time and gave me honest feedback on things I did well, things I could have done better, and opportunities that would have been missed in my career,” Riviezzo said.

With a wealth of experience under his belt, Riviezzo serves as a mentor to early career professionals – a role he said continues to grow and gain importance over time.

“I think that a good mentor can often explain things in the right way. Much of life is like going to an art museum. Sometimes we stand very close to the art and we need to go back quickly to get the full picture and appreciate the artist’s intention. Mentors have this ability,” explained Riviezzo. .

“On the contrary, because I’ve been receiving strong advice, I’ve always wanted to give back and give the next generation the right advice and support to make things better.”

He saw an increase in “undue stress” among young professionals, who may feel pressured to raise their profile quickly to distinguish themselves in a competitive market. But Riviezzo counsels patience for the next generation of insurance leaders.

“It takes years, sometimes decades, for a person to fully mature and develop the character of a person. It’s not something that comes out of a box, that you add water and stir, and it happens instantly,” he said.

“Personal recognition comes after your colleagues, clients, customers, co-workers, and friends see the good behavior that comes from your work and the way you treat others.”