Insurtech’s newest “centaur” offers major US insurance companies an end-to-end, cloud-based solution for their marketing and distribution needs.
TEL AVIV, Israel, Oga. 10, 2022 /PRNewswire/ — Kisterra, the world’s number one insurance marketing platform, announced today that it has upgraded its Dedicated Marketing OS. The upgrade includes an improved dashboard for advanced tracking and a more intuitive user interface, enabling insurance salespeople to easily understand Kissterra’s capabilities, increasing efficiency and saving time. The change coincides with the announcement that the company has acquired a “centaur” with an ARR of $100Mmaking it one 150 Private cloud centaurs in the world.
Kissterra Dedicated Marketing OS empowers insurance carriers to optimize and personalize their marketing efforts. Marketing OS allows insurance companies to optimize all their digital marketing campaigns on one easy-to-use platform and gain a data-driven approach to their entire marketing lifecycle from lead to acquisition and beyond. Kissterra’s AI-powered marketing OS gives insurers full visibility into the acquisition process, identifying the right customers at the right price based on their expected LTV. This creates an opportunity to increase sales and distribution services while remaining profitable, especially important as insurers struggle to increase profits without raising prices for consumers.
“We are committed to supporting Kissterra’s transformation, from financial growth, to expanding our team, to expanding our presence in the US insurance market,” he said. Ifty Kerzner, Co-Founder and President of Kissterra. “With the advancement of the Kissterra Dedicated Marketing OS, we will continue to build on our success to become the most important player in the insurance industry. Legacy insurers are realizing that their marketing and distribution needs are about to be disrupted, and we are empowering them to digitize their marketing, differentiate customers , and make sure they benefit.”
While the tech industry has seen a rapid rise in the number of unicorns in recent years, the “centaur” has emerged as a new symbol for a company that has $100M ARR or more. While startups are increasingly focusing on revenue, rather than valuation, Kissterra has been making annual revenue since the company was founded in 2015.
The company’s financial growth follows last year’s Series A funding of $76Mespecially from the Menora Mivtachim Group, one of the Israel major insurance companies. The investment fueled Kissterra’s growth in the US insurance market and the company works with over 40 leading insurers. In addition, Kissterra has recently expanded its team in the US and around the worldincluding senior executives to fill the roles of CFO, SVP Insurance, and VP of Channel Development.
Kisterra is the world’s first insurance marketing platform to provide insurance companies with an end-to-end, cloud-based solution for their marketing and distribution needs. The company’s AI-powered platform empowers insurance companies to optimize all their digital marketing campaigns in one easy-to-use platform and gain a data-driven approach to their entire marketing cycle from lead to acquisition and beyond. Established in 2015 by Ifty Kerznerco-founder and president and Segev Shilton, co-founder and CEO, Kissterra is headquartered in Israel, with offices in the US. Kissterra works with some of the largest insurance companies in the US, empowering them to create greater value through a targeted and accurate marketing strategy that is linked to organizational data. For more information please visit: https://kisterra.com/
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