MarshBerry Platform and First Choice Agents Alliance Join Forces to Create the Most Insurer in the Insurance Industry.

WOODMERE, Ohio, Oga. 2, 2022 /PRNewswire/ — MarshBerry Platform is pleased to announce the termination of its partnership with First Choice Agents Alliance (FCAA), one of the country’s leading insurance agencies. MarshBerry, a leading investment banking and advisory firm for the Insurance Distribution and Wealth Management industries, launched the MarshBerry Platform in 2019. Led since its inception by David Soforenko, MarshBerry EVP, the MarshBerry Platform was purpose-built to be the only Connect member that went beyond easy integration to help businesses accelerate organic growth. The MarshBerry Platform and FCAA, individually, represent two of the leading groups in the country. This strategy brings together resources, growth and development to continue to strengthen and position it as one of the top organizations in the insurance industry. As a result, the MarshBerry Platform and FCAA will trade together as FirstChoice. The terms of the transaction were not disclosed.

“MarshBerry is known for our customer focus, industry knowledge and ability to help create financial value for our clients. FCAA’s business model aligns well with these values ​​and the growth strategy of the MarshBerry Platform. We are excited to bring together the best of what both companies have to offer for good practices, technology, thought leadership, assets, access to partners and above all the ability to support more clients regardless of size. manage the funds that help them play big and maintain their independence,” he said. John WeplerMarshBerry Chairman & CEO.

FirstChoice will provide a complete integrated solutions and customized offering to independent insurance agencies and brokers of all sizes. The joint venture serves customers with less than $1M in annual income more $1 billion in annual income.

“This is an agreement to change all members,” he said Mike Griffin, Chief Executive Officer of the FCAA. “We always strive to diversify and deepen our offerings and solutions to meet the business needs of our members. All support and cooperation is very compelling, we expect that FirstChoice will not only manage the cooperation of the organization and include the location but also translate it. It focuses on ensuring better communication between members and employees, led by Keith Captain, President of FirstChoice. We are excited to join the effort with MarshBerry. “

This sale also shows another option for MarshBerry. Earlier this year, MarshBerry announced its partnership with Atlas Merchant Capital which enabled a strong and deliberate effort to grow and improve all aspects of the business. Combining efforts with the FCAA is one example of intentional growth and increased availability in the U.S SE United States is the home office of the FCAA North Carolina.

For more information about the MarshBerry Platform, the FCAA, or FirstChoice products and services please contact the Vice President David Soforenkoto [email protected] or call 440.220.4101 or ask Keith CaptainPresident of FirstChoice to [email protected] or call 704.831.8708.

MarshBerry – Helping Customers Learn, Manage & Realize Value

Founded in 1981, MarshBerry serves insurance distribution and asset management services including insurance & brokers, specialty retailers, investment companies, and asset management companies. MarshBerry’s unique corporate services help clients create, grow and sustain profits through: Merger & Acquisition Advisory, Debt & Equity Capital Raising, Financial Consulting, Market Intelligence & Benchmarking, Organic Growth Consulting, Connect -Executive Peer Exchange, and Platform Aggregation. Find out more at

About the FCAA

First Choice Agency Alliance is a Charlotte, NC a company that was founded in 2015 as a point of sale for Nationwide Captive agents who are looking for a commercial market. In 2017, the company evolved into an integrated network to provide direct access, planning, training, and expertise to independent insurers. Find out more at

Atlas Merchant Capital

Atlas Merchant Capital LLC was established to participate in the market opportunities of the financial sector. From the new York and LondonAtlas Merchant Capital was founded by Bob Diamond and David Schamis, who together with their partners create joint ventures with more technology to work and invest in all sectors of the economy. More information is available at

Lauren ByersSenior Vice President
Phone: 440.392.6546
Email: [email protected]

SOURCE MarshBerry