Medicarians 2022: The Future of Medicare Advantage and Supplement Insurance Producers

This is part of the list supported by AgentSync.

Medicare faces a number of challenges in the coming years, with administrative and regulatory challenges. of the administration, and the increase in the lifetime of the participants in the future of the program and the special interruptions.

However, as the digital adoption continues and begins with Medicare recipients, the first rumors that the digital manufacturers will be finished. Generally, these companies understand that they will continue to be a part of the person in this person’s business, but the question remains, what will the role be?

With host Domenick DiCicco, CEO of Benefytt, CEO of EasyHealth David Duel and CEO of AgentSync and Co-Founder Niji Sabharwal weighed in on June 8, 2022, at the Medicarians conference, “The Role of the Designer: The Next Decade.

The usage data shows only digital downloads

Like the general meeting, the heated discussion was filled with the question of whether AI had the potential to displace human responsibility in deciding the Medicare plan. DiCicco noted that many seniors are “not comfortable” buying things like insurance online, a sentiment echoed by Duel and Sabharwal.

Duel, whose company embraced digital marketing supported by technology, thought that the future may see digital adoption for the elderly, but its limitations are significant.

“Most digital programs will still be done through sponsor-supported channels because of that [the range of Medicare products] it’s very difficult,” said Duel. “Even if the big one is very far from web-only apps… developers aren’t going anywhere anytime soon.”

Mr. Duel spoke from experience, noting that self-service portals have seen less adoption among seniors, and many Medicare members who use the self-service portal are struggling. The challenge is a little encouraging for self-service, digital-only companies.

Sabharwal reiterated the same, saying, “The amount of money written by producers is not going down.”

He also talked about “price sensitivity,” where policy owners are free to choose their own or less expensive policies such as rental insurance or travel policies, but “above a certain point, policy owners want to talk to a trusted advisor.” The importance of Medicare decisions, Sabharwal said, is something that put it in the top category.

However, the importance of digital transformation is real.

“Having access to the Internet as a front door is a huge part of the future, the ability to create technology,” said Sabharwal. “But the strategy must be the best in the world, platforms with rich and relevant words are more important than ever, but [a Medicare participant] looking at many options requires a real friend. “

Reliable advice is the key to a successful insurance business

The heart of the firestorm was simple, “How will the developer sector change in the next 10 years?”

The Duel Company acts as a broker to help Medicare recipients select Benefits or Supplements and to provide ongoing support such as follow-up with plan members, helping them get help, and home visits. His ideas were created mainly with the idea that insurance agents are at the forefront of reducing the system.

He chose based on his company’s observations that the next decade of change for manufacturers will be driven by retention, and manufacturers will take a larger role in the workplace and plan to take action.

“We tried many things on the agent and post sale by expanding the agent’s role in the post-sale … by connecting with the buyer with the system, which greatly improved the retention,” said Duel. “I think that in the long run providers will play a bigger role in coordinating care than choosing the actual intervention plan.”

As DiCicco said, the current market often lacks the incentive of producers on this forum – apart from the built committees, there are no pressures on producers to help members make doctors or to take adequate care. In fact, there are barriers like HIPPA that present a real barrier to insurers being involved in making medical decisions for their clients..

However, Duel said, there is a technological play that can help customers and manufacturers overcome these challenges to provide a more comprehensive approach to health + care.

“It’s still very low but I think the carriers that promote these specific services are changing,” he said, referring to rising costs as driving the purchase price of each member and the decline in lifetime membership. One point, Duel said, was that Medicare insurance companies helping their members stay healthy is a big way to save money, but it can’t be achieved with churn.

Sabharwal’s startup, AgentSync (we are, we are AgentSync!), is not covered by Medicare – although we have special Medicare clients – but many of the company’s practices also apply to Medicare facilities.

“We are in a unique position because we are in the middle of the distribution,” said Sabharwal. “And to [Duel’s] point, the lifetime value of a member used to be very profitable, but companies cut a very small slice of the pie when companies try to get more people to convert. This destroys the life of the member very quickly, so investing not only in distribution but also in the life of the member will be a breather for the winners and losers in this sector of the industry. “

The industry, he said, needs to dig into the long game, with manufacturers increasingly becoming data stewards.

“I think we’re going to see some really interesting changes over the next 10 years,” Sabharwal said. “The cohorts that never existed will retire, and as manufacturers shift their books of business, the number of years of support will decline. Likewise, Gen X is about to become the consumer group in the region…

Sabharwal’s prediction was that, while he insists that manufacturers should be a permanent part of Medicare-purchasing, having a strong technology stack is out of the question in the next decade.

“Manufacturers will need to be good people backed by great tools to deliver amazing customers,” he said. “[Medicare carriers and distributors] they will need to increase the time that producers can be with consumers. “

Insurtech valuation and trends

Before the closing, DiCicco asked questions about the venture capital and current market conditions of the well-known insurtech company, which had initial public offerings only to see a major pullback in recent months.

Sabharwal and Duel both issued bullish IPOs followed by steep declines perhaps reflecting the misunderstanding of the public markets and Wall Street when it comes to starting insurance businesses. DiCicco agreed, saying that public markets often don’t understand that revenue collections are not the same as profits.

“VC is drying up in insurtech, and we’re going to see a lot of pressure on your profit units,” Duel said. “Costs hurt everyone in the industry in one way or another. … Wealth is the cure.”

“Some companies are big companies that are doing well, but you can’t judge a company’s success based on people’s ratings,” Sabharwal said. “Unfortunately, the big companies have been slapped in the face until the market corrects itself.”

Sabharwal confirmed that, despite the volatility of the public market, the future of insurtech looks bright.

“As a business, in the beginning we can use a lot of business tools in our business that are not insured,” he said. “At the moment we are creating digital papers, and this has been the first form of insurtech, but the second wave is starting to change the tools and change the basic methods as a real basis. The next race will be very interesting because it will be driven by innovation and change.”

If you want to participate in Sabharwal’s vision and ride the wave of digital transformation, see what AgentSync can do for you.